Search Engine Strategies

Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.

History

The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion that site owners had met with search engines.

The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada, Italy and China until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino.

Incisive Media purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million in 2005 that year.

Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 after a contract dispute but later agreed to run two further shows in the US and speak at a third during 2007.

Web search engine

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

History

Internet search engines themselves predate the debut of the Web in December 1990. The Whois user search dates back to 1982 and the Knowbot Information Service multi-network user search was first implemented in 1989. The first well documented search engine that searched content files, namely FTP files was Archie, which debuted on 10 September 1990.

Prior to September 1993 the World Wide Web was entirely indexed by hand. There was a list of webservers edited by Tim Berners-Lee and hosted on the CERN webserver. One historical snapshot of the list in 1992 remains, but as more and more web servers went online the central list could no longer keep up. On the NCSA site, new servers were announced under the title "What's New!"

Search engine (disambiguation)

A search engine is a term commonly used to refer to a web search engine.

Search engine may also refer to:

Search engine (computing)

A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information which must be consulted, akin to other techniques for managing information overload.

The most public, visible form of a search engine is a Web search engine which searches for information on the World Wide Web.

How search engines work

Search engines provide an interface to a group of items that enables users to specify criteria about an item of interest and have the engine find the matching items. The criteria are referred to as a search query. In the case of text search engines, the search query is typically expressed as a set of words that identify the desired concept that one or more documents may contain. There are several styles of search query syntax that vary in strictness. It can also switch names within the search engines from previous sites. Whereas some text search engines require users to enter two or three words separated by white space, other search engines may enable users to specify entire documents, pictures, sounds, and various forms of natural language. Some search engines apply improvements to search queries to increase the likelihood of providing a quality set of items through a process known as query expansion.