Satoru Iwata

Satoru Iwata (Japanese: 岩田 聡 Hepburn: Iwata Satoru, December 6, 1959 – July 11, 2015) was a Japanese game programmer and businessman who served as the fourth president and chief executive officer (CEO) of Nintendo. He is widely regarded as a major contributor in broadening the appeal of video games to a wider audience by focusing on novel and entertaining games rather than top-of-the-line hardware.

Born in Sapporo, Japan, Iwata expressed interest in video games from an early age and created his first simple game while in high school. He later majored in computer science at the Tokyo Institute of Technology. In 1980, he joined the game developer HAL Laboratory while attending the university. During his early years at HAL Laboratory he worked as a programmer and closely collaborated with Nintendo, producing his first commercial game in 1983. Notable titles to which he contributed at HAL include EarthBound and the Kirby series. Following a downturn and near-bankruptcy, Iwata became the president of HAL Laboratory in 1993 at the insistence of Nintendo President Hiroshi Yamauchi and brought financial stability to the company. In the following years, he assisted in the development of the Pokémon and Super Smash Bros. series. Iwata joined Nintendo as the head of its corporate-planning division in 2000.

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Famous quotes by Satoru Iwata:

"I can only say that it's coming out during 2006, but it will be after the current fiscal year."
"We hope to make it a simultaneous worldwide release as much as it's possible."
"The next generation is a place where the best idea, not the biggest budget will win,"
"The key here is not what you are playing but how you will be playing. Revolution will also create entirely new genres to expand the definition of video games."
"[Whether Thursday's announcement relates to the] unconventional ... we are preparing a new product which will be surprising and unique ... we'll be able to tell you specifics next spring."
"Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies."
"If we continue down the same path as we have in the past, people may become tired of gaming,"
"We understand that people tend to be conservative when it comes to entertainment, ... So for Nintendo to be secure, we must cater to the minds of the conservative players and those who admire something different."
"The game has changed, ... and the way the game is played has to be changed."
"We believe we know what makes a good game better than anyone else."
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PLAYLIST TIME:

A Thousand Years

by: Start

You were right, you were bigger than me
I no longer see the sun, you have eclipsed it
When you left you reflected back the light
The glow of a million creatures with hope burning bright
I will wait for you a thousand years
You retrograde like planets slipping backwards
I will wait for you a thousand more
One thousand promises, one thousand last goodbyes
You were right, you were better than me
I've broken all my mirrors so you can't see what you've done to me
I am yours forevermore
I will wait for you a thousand years
A thousand promises, one thousand last goodbyes
I will wait for you a thousand more
You retrograde like planets slipping backwards, slipping backwards
You were right
You were right
You were right
You were right
I will wait for you a thousand years
You retrograde like planets slipping backwards
I will wait for you a thousand more
One thousand promises, one thousand last goodbyes
A thousand last goodbyes
You were right




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... That mandate came from the late Satoru Iwata, who instructed Nintendo’s game designers to cater to all possible players, not just those who grew up with (and stuck with) Nintendo from its 8-bit days.

Masahiro Sakurai says Super Smash Bros "might have died out" if not for late Nintendo ...

Games Radar 04 Mar 2025
Super Smash Bros creator Masahiro Sakurai has praised late Nintendo president Satoru Iwata's role in not only bringing the iconic fighting series to life, but keeping it going, too.
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