Reuben Garrett Lucius "Rube" Goldberg (July 4, 1883 – December 7, 1970) was an American cartoonist, sculptor, author, engineer, and inventor.
He is best known for a series of popular cartoons depicting complicated gadgets that perform simple tasks in indirect, convoluted ways, similar to Heath Robinson devices in the UK, as well as the Storm P devices in Denmark. Goldberg received many honors in his lifetime, including a Pulitzer Prize for his political cartooning in 1948 and the Banshees' Silver Lady Award in 1959.
Goldberg was a founding member and the first president of the National Cartoonists Society, and he is the namesake of the Reuben Award, which the organization awards to the Cartoonist of the Year. He is the inspiration for various international competitions, known as Rube Goldberg Machine Contests, which challenge participants to make a complicated machine to perform a simple task.
Reuben Lucius Goldberg was born July 4, 1883, in San Francisco, California, to Jewish parents Max and Hannah (Cohen) Goldberg. He was the third of seven children, three of whom died as children (older brother Garrett, younger brother Walter, and younger sister Lillian also survived).