Ride (1998 film)

Ride is a 1998 American comedy film written and directed by Millicent Shelton. The film stars Malik Yoba, Fredro Starr, and Melissa De Sousa. The film is sometimes confused with The Ride, another film released in 1998.

Plot

NYC film school graduate Leta Evans (De Sousa) has just become the assistant to hot music video director Bleau Kelly (Downtown Julie Brown). She almost loses the job before her first day's barely even started when Bleau decides budget cuts must be made for her next project. When Leta offers to do the assignment for a smaller fee, Bleau decides to have her escort a group of rappers, singers, and showbiz wanna-be's to Miami for a video shoot. The gang, which is kept in line by Poppa (Yoba), gets acquainted on a decaying bus as they travel down the East Coast, encountering barroom fights and other problems en route to the video gig.

Cast

Ride (The Vines song)

"Ride" was the second official single from The Vines' second album, Winning Days. Although it wasn't a big chart success, "Ride" is one of the band's best known songs because it was featured in a number of advertisements, including commercials for Apple's iPod, Nissan, American Chopper, NASCAR Hot Pass, WKCF, The WB, and Split Second: Velocity. Written by Craig Nicholls.

This song was also featured on an episode of America's Funniest Home Videos in 2006 during a montage of motorcycle accidents and in the "Best Movie" montage at the 2004 MTV Movie Awards for nominee Pirates of the Caribbean: The Curse of the Black Pearl. "Ride" along with "Get Free" were featured in the documentary Warren Miller's Impact.

In Australia, the song was ranked #94 on Triple J's Hottest 100 of 2004.

Track listing

CD single

Vinyl single

Music video

The "Ride" music video, directed by Michel Gondry, shows the band playing by themselves in a hall. When they get to the chorus, bands appear from everywhere, helping them sing and play.

Ride (Ciara song)

"Ride" is a song performed by American recording artist Ciara. The song features American rapper Ludacris. It was co-written by Ciara, Ludacris, Tricky Stewart, and The-Dream, and produced by the latter two. The song serves as the lead single from her fourth studio album, Basic Instinct. The song was first released for digital download on April 23, 2010. "Ride" is a down-tempo R&B song, featuring a heavy bass line and seductive tone.

The song received generally positive reviews from critics, complimenting the song's toned-down production. It reached three on the Hot R&B/Hip-Hop Songs in the United States, becoming Ciara's twelfth top ten hit on the chart. The accompanying music video features sexually charged, provocative choreography, and therefore was not aired on BET, and banned from UK music channels. The official remix features André 3000 and Bei Maejor in addition to Ludacris.

Background

Jive Records spoke exclusively to Rap Up magazine on March 29, 2010 to confirm that Ciara would be releasing a new song called "Ride" featuring Ludacris. It is the fourth time that the two artists have collaborated: the first being 2005's "Oh", second being 2009's "High Price" and the third being the 2010 remix to Ludacris' single "How Low".

Presence (amplification)

In an amplifier, a presence control boosts the upper mid-range frequencies to make the sounds of voices and instruments with similar tonal ranges seem more "present".

On television production studio's sound desk, there can be several presence controls, for several different, switchable, frequencies. There is a limit to the flexibility of such controls, and they are sometimes insufficient. If the degree of mis-match between microphones is great, simply increasing presence is not enough, and instead a sound engineer will use a graphic equalizer, sometimes several, each connected to an individual sound channel.

Presence controls can also be found on electric guitar amplifiers. The first presence control on a Fender amplifier, for example, appeared in 1954 on the Twin. In 1955 it appeared on the 1/15 Pro-Amp, the 3/10 Bandmaster, the 2/10 Super, and the 4/10 Bassman. The original Fender presence control acted upon the amplifier's negative-feedback loop. As the level of "presence" was increased, so more and more of the higher frequencies in the negative-feedback loop were dumped to ground, leaving the low and mid-range frequencies. Increasing the presence resulted in there being less and less negative feedback on high frequencies. The effect varied according to amplitude.

Immersion (virtual reality)

Immersion into virtual reality is a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment.

The name is a metaphoric use of the experience of submersion applied to representation, fiction or simulation. Immersion can also be defined as the state of consciousness where a "visitor" (Maurice Benayoun) or "immersant" (Char Davies)’s awareness of physical self is transformed by being surrounded in an artificial environment; used for describing partial or complete suspension of disbelief, enabling action or reaction to stimulations encountered in a virtual or artistic environment. The degree to which the virtual or artistic environment faithfully reproduces reality determines the degree of suspension of disbelief. The greater the suspension of disbelief, the greater the degree of presence achieved.

Types of immersion

Presence (telepresence)

Presence is a theoretical concept describing the extent to which media represent the world (in both physical and social environments). Presence is further described by Matthew Lombard and Theresa Ditton as “an illusion that a mediated experience is not mediated." Today, it often considers the effect that people experience when they interact with a computer-mediated or computer-generated environment. The conceptualization of presence borrows from multiple fields including communication, computer science, psychology, science, engineering, philosophy, and the arts. The concept of presence accounts for a variety of computer applications and Web-based entertainment today that are developed on the fundamentals of the phenomenon, in order to give people the sense of, as Sheridan called it, “being there."

Evolution of 'presence' as a concept

The specialist use of the word “presence” derives from the term “telepresence”, coined by Massachusetts Institute of Technology professor Marvin Minsky in 1980. Minsky's research explained telepresence as the manipulation of objects in the real world through remote access technology. For example, a surgeon may use a computer to control robotic arms to perform minute procedures on a patient in another room. Or a NASA technician may use a computer to control a rover to collect rock samples on Mars. In either case, the operator is granted access to real, though remote, places via televisual tools.