Rexona

Rexona is a deodorant brand manufactured by British-Dutch company Unilever. While marketed under the Rexona name in most countries, it is known as Sure in the United Kingdom and Ireland, Degree in the United States of America and Canada, Rexena in Japan and Republic of Korea, and Shield in South Africa. In Norway, Lilleborg produces Sterilan using a similar formula.

History

It was developed in 1908 by an Australian pharmacist and his wife. The products are available in varying forms including as aerosols, pumps, roll-ons, sticks and creams. In 2015 the brand launched a new range of fragrances with a new canister design, at the same time changing the proven formula. This has resulted in wide spread consumer backlash with many product review websites and forums giving very poor reviews and airing complaints that the new formula simply doesn't have the deodorant affect of the old formula.

India

In India, it was launched in 1947 as a rival to Hamam, then a Tata product, but now a part of Hindustan Unilever Ltd. As Hindustan Unilever already uses Rexona as a soap brand, the Sure brand was used instead for deodorants, as in the United Kingdom and Ireland.