Retlaw Enterprises

Retlaw Enterprises, originally Walt Disney Inc. then WED Enterprises (WED), was a privately held company owned by the heirs of entertainment mogul Walt Disney. Disney formed the company to control the rights to his name and to manage two Disneyland attractions that he personally owned. The name, Retlaw, is Walter spelled backwards.

History

Walt Disney Inc. (WDI) was formed by Walt Disney in 1953 with the Disneyland designing engineering division. He also assigned the rights to his name and likeness to the company as well as ownership of two Disneyland attractions, the Disneyland Railroad and the Disneyland Monorail. Roy O. Disney objected to Walt's creation of the company as he considered it a diversion of a larger portion of the Walt Disney Productions income to Walt's family. WDI charged a licensing fee to the Disney company for 5% to 10% of the income from all of Disney's merchandising deals. In light of objections from Roy as well as those of potential stockholders, WDI was renamed WED Enterprises based on Walt's initials.