Rethink Robotics

Rethink Robotics (formerly Heartland Robotics) is a company co-founded by Rodney Brooks and Ann Whittaker in 2008. It is located in Boston, Massachusetts. Rethink Robotics is well-known for producing Baxter, a robot that is used in factories and can be "taught" new skills rather than programmed.

A major theme of Rethink Robotics' technologies is having robots that are cost effective and can collaborate with human colleagues, handling dangerous tasks so humans can focus on other tasks.

History

Rethink Robotics was founded in 2008 as a startup aiming to create low-cost robots. In 2012, they released the robot Baxter. In 2015, they released a smaller and more flexible counterpart to Baxter, Sawyer, that was designed to perform smaller, more detailed tasks. In 2016, they released their latest collaborative robots (cobots) in Australia and New Zealand. These robots were designed to be easy to set up and work alongside, rather than replace, humans in factory environments.

Rethink Robotics has won awards and has been an Edison Awards finalist.

Rethink Mental Illness

Rethink Mental Illness is a mental health charity in England. The organisation was founded in 1972 by relatives of people diagnosed with schizophrenia, following an article by a journalist whose son had been diagnosed. The operating name of 'Rethink' was adopted in 2002 but the charity remains registered as the National Schizophrenia Fellowship, although it no longer focuses only on schizophrenia. The operating name was expanded in 2011 to be more self-explanatory.

Rethink now has over 8,300 members, who receive a regular magazine called Your Voice. The charity states that it helps 48,000 people every year, and is for caregivers as well as those with a mental disorders. It provides services (mainly community support, including supported housing projects), support groups, and information through a helpline and publications. The Rethink website receives almost 300,000 visitors every year. Rethink carries out some survey research which informs both their own and national mental health policy, and it actively campaigns against stigma and for change through greater awareness and understanding. It is a member organisation of EUFAMI, the European Federation of Families of People with Mental Illness.

Rethink (record label)

Re:think was an imprint label of under Universal Music Group. It signed several acts, including This World Fair, The Colour,Sarah Masen and Switchfoot. Re:think is well known for supporting the ONE Campaign as well as the lowercase people Justice Fund.

History

Re:Think was founded in 1996 by music industry veteran Charlie Peacock, with the intention of marketing artists outside of the usual CCM box. "I never really wanted to be associated with it as a genre," he says.

With this vision in place, Peacock signed on and developed acts like Sarah Masen and Switchfoot. However, just before the release of Switchfoot's first record, The Legend of Chin, Re:Think was bought out by CCM industry magnate, Sparrow Records, thus halting Peacock's vision for the time being. Subsequently, the artists signed to Re:Think were marketed primarily to the Christian music scene. "When Sparrow bought re:think Records, it was evident that our music wasn't going to be in the hands of everybody," says Jon Foreman, frontman of the band Switchfoot. "As a Christian, I have a lot to say within the walls of the church. But also, as a Christian, I've got a lot to say just about life in general."

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Latest News for: rethink robotics

Tech startup eyes cheaper robots, new applications

ECNS 20 Mar 2025
A robot developed by AgiBot, an artificial intelligence and robotics startup, makes toast at the 2025 Global Developer Conference in Shanghai on Feb 21 ... The factory, in Lin-gang Special Area, is the first in Shanghai to mass produce humanoid robots.

Does your Roomba have things to say about the state of your gaff?

RTE 12 Mar 2025
Robots and humans have a very different way of sensing and interacting with the world. Robots are limited by their sensors and programming, which means their "experience" of the environment is nothing like ours.
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