Reitan Group

Reitan Group or Reitangruppen is a Norwegian wholesaler and retail franchiser. The company has four core business areas: REMA 1000, Reitan Convenience, Reitan Eiendom (real estate) and Uno-X. The company has 3,852 stores in Norway, Sweden, Denmark, Finland, Estonia, Latvia and Lithuania. Reitan Group also holds 15.6 per cent of shares in Axfood.

Reitan Group is owned by Odd Reitan and his two sons, Ole Robert Reitan and Magnus Reitan. It has its headquarters at Lade Gaard at Lade in Trondheim, which is the group's cultural and financial centre. REMA 1000 and Reitan Convenience have their operational centers in Oslo, while Reitan Eiendom is based in Trondheim. Uno-X is based in Oslo and Copenhagen.

The vision of the Reitan Group is to be known as the most value driven company. In 2014, Reitan Group had a total revenue of 82 billion NOK and employed 36,600 people in Scandinavia and the Baltic region, making it one of the 10 largest companies in Norway.

History

Company history dates back to 1948, when Odd Reitan's parents, Margit and Ole Reitan, opened their first grocery store: O. Reitan Colonial. In 1972, Odd Reitan followed in his parents' footsteps and opened AS Sjokkpris in Trondheim city centre. By 1976 he had several stores in the region and, after a study-trip to Europe with his father, he decided to start his franchise adventure, as well as expand into real estate.