Refer

Refer or Referral may refer to:

See also

Referral marketing

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

Overview

Referral marketing is a process to increase word of mouth marketing by encouraging customers and contacts to talk as much as possible about a brand or product, including online.

Online referral marketing, using digital marketing as a platform, is the internet-based approach to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially provide a higher degree of accountability than offline models.

Offline referral marketers sometimes use trackable business cards. Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned.

Referral (medicine)

In medicine, referral is the transfer of care for a patient from one clinician to another.

Tertiary care is usually done by referral from primary or secondary medical care personnel.

In the field of sexually transmitted diseases (STDs), referral also means the informing of a partner of a patient diagnosed STD of the potential exposure. Patient referral is where patients directly inform their partners of their exposure to infection. An alternative is provider referral, where trained health department personnel locate partners on the basis of the names, descriptions, and addresses provided by the patient to inform the partner.

See also

References