Reebok Freestyle

Reebok Freestyle is an athletic shoe style introduced in 1982 by Reebok. The Freestyle was the first shoe specifically designed and marketed for women. It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. In 1984, the shoe accounted for more than half of the Reebok sales. The Reebok Freestyle was popular during the 1980s aerobics craze, and is still in production and remodeled through various collections and style variations.

History

Released in 1982, the Reebok Freestyle was the first athletic shoe designed for women, even though it has also become fairly popular among males. The shoe was made to accommodate aerobics workouts and was released during the height of the 1980s aerobics craze. Following the debut and success of the Freestyle, Reebok began sponsoring clinics and workout programs throughout the 1980s and '90s. The shoes could be seen on the trainers of Jane Fonda workout videos and classes, and the Step Reebok workout routine was released in 1989.