Red ribbon

The red ribbon, as an awareness ribbon coloured red, is used as the symbol for the prevention of illegal drug use and drunk driving and also solidarity of people living with HIV/AIDS.

Awareness symbol

The red ribbon is a symbol for drunk driving prevention, drug prevention, Blood disorders such as HELLP Syndrome and for the fight against AIDS. The Red Ribbon Foundation and Mothers Against Drunk Driving (MADD) are examples of organizations that utilize the red ribbon symbol. MADD is an organization founded in 1980 whose mission is to stop drunk driving, support the victims of this violent crime and prevent underage drinking. Red Ribbon International is an organization founded in 1993 whose main purpose is the education about prevention of the Human Immunodeficiency Virus or HIV, Acquired Immune Deficiency Syndrome Related Complex, ARC and AIDS.

Mothers Against Drunk Driving (MADD) Origins

In 1986, MADD started the "Tie One On For Safety" campaign. It is MADD’s longest running and most visible public awareness project. During the holiday season, drivers are encouraged to tie MADD red ribbons to visible locations on their vehicles, or place window decals on their vehicles’ windows. The red ribbons represent the drivers’ commitment to drive safe, sober and buckled up. It also encourages others to designate a sober driver before drinking.

Red ribbon (disambiguation)

Red ribbon may refer to:

Red Ribbon (bakeshop)

Red Ribbon Bakeshop is a Philippine fast-food chain and bakery.

In 1979, Amalia Hizon Mercado and her husband, Renato Mercado, established Red Ribbon as a small cake shop along Timog Avenue in Quezon City. By 1984, it opened its first overseas outlet in West Covina, California. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; two branches in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix; one in New York; one in Virginia Beach, Virginia; and one in Houston, Texas. Other expansion plans continue to be worked out.

In 2005, Red Ribbon was acquired by Jollibee Foods Corporation, a conglomerate of fast-food chains in the Philippines.

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