Red Bull GmbH

Red Bull GmbH is an Austrian company which sells the Red Bull energy drink. The company is also known for its sponsorship of a range of sporting events and teams. In 2014, a total of 5.612 billion cans were sold in over 167 countries. 10,410 employees generated €5.11 billion in revenue. The headquarters of Red Bull GmbH are located in Fuschl am See, Austria.

History

Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceutical. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm. They also agreed that Mateschitz would run the company.

Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately.

The Red Bull company slogan is "Red Bull gives you wings", and the product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

The Last Unicorn

The Last Unicorn is a fantasy novel written by Peter S. Beagle and published in 1968, by Viking Press in the U.S. and The Bodley Head in the U.K. It follows the tale of a unicorn, who believes she is the last of her kind in the world and undertakes a quest to discover what has happened to the others. It has sold more than five million copies worldwide since its original publication, and has been translated into at least twenty languages (prior to the 2007 edition). In 1987, Locus ranked The Last Unicorn number five among the 33 "All-Time Best Fantasy Novels", based on a poll of subscribers. The 1998 rendition of the poll considered many book series as single entries and thus ranked The Last Unicorn number 18.

Plot

Red Bull (disambiguation)

Red Bull is an energy drink.

Red Bull may also refer to:

Sports teams owned by Red Bull GmbH

In association football:

In auto racing: