Red (mascot)

In 2003, Arkansas State University decided to make a new mascot, named Red, created by ASU’s director of athletic marketing, Andrea Scott.

“The spirit character began as a project to design a character that looks friendly, is unique, and is not an animal,” Andrea said. “I was looking for something out of the ordinary that’s presence could elevate spirit at ball games.”

“Red absolutely will not replace Arkansas State’s official mascot, the Indian Family,” said Dr. Dean Lee, ASU director of athletics.

“Red was named because that was how he was perceived by the marketing analysis and research groups, which were children and youth,” said Dr. Dean Lee, ASU’s athletic director.

Awards

He has won many awards, such as: 2004 – Universal Cheerleader Association – won 3rd place as “best mascot”

2005 – Universal Cheerleader Association – won “best mascot”

2005 – University Cheerleading and Dance Team National Championship – won 6th place

2006 – Universal Cheerleader Association – won “best mascot”