Reach (brand)

Reach is a brand of oral hygiene products, including toothbrushes, dental floss and mouthwash. The brand started from Reach toothbrushes developed by DuPont in 1976.

History

70s

1976 - DuPont enters toothbrush market after 4 years of research conducted by "bio-dental team" from Tufts University, headed by Percy H. Hill Jr., consultant to Applied Ergonomics company. Reach Toothbrush was the first ergonomically designed toothbrush, that proved significantly better in clinical trials and spawned a whole new field of “toothbrush design”.

1976 article at Chicago Tribune highlights the following unique selling propositions of the new toothbrush: "an angled-shaped four-sided handle (for comfortable gripping) with an extended neck (that makes hard-to-reach areas more accessible), and a compact head topped with bilevel bristles".

DuPont started new toothbrush promotion in April 1976 first in Green Bay, Wisconsin, then moved to Chicago, with advertising in newspapers and on TV.

1977 - Johnson & Johnson acquires Reach brand from DuPont, outmaneuvering Procter & Gamble.

Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Brand, Nuth

Brand is a hamlet in the municipality of Nuth in the province of Limburg, the Netherlands. It is one of the so-called Bovengehuchten, or Upper Hamlets, of Nuth. Brand is located south of the stream Platsbeek.

The hamlet consists of five houses along the Branterweg. This road connects the hamlets Tervoorst and Helle. Some houses, including a farm named Op genne Brant, are constructed with timber framing. Brand is often mistakenly regarded as part of the nearby hamlet Terstraten. Brand got its own town sign in 2003.

References

Coordinates: 50°54′44″N 5°51′33″E / 50.91222°N 5.85917°E / 50.91222; 5.85917

List of Star Trek characters (A–F)

This article lists characters of Star Trek in their various canonical incarnations. This includes fictional major characters and fictional minor characters created for Star Trek, fictional characters not originally created for Star Trek, and real-life persons appearing in a fictional manner, such as holodeck recreations.

Characters from all series, listed alphabetically

Key

Bajoran characters are listed by family name, which is stated first.

Joined Trills are listed by the name of the symbiont, which replaces the family name.

A

B

C

D

E

F

References

See also

Reach

Reach may refer to:

Companies and organizations

Media and entertainment

Fictional characters

Video games

Music

Albums

Songs

Park Jung-suk (StarCraft player)

Park Jung-suk, also known as Reach or [Oops]Reach (born 27 December 1983) is a professional South Korean StarCraft player.

Park, who also goes by the usernames Six_Devil_nO.1, ChoGoSy or TechniCal, is recognized as one of the best Protoss players in the world, an accomplishment for which he has been nicknamed "Hero Toss". He is skillful at macromanagement and does successful psionic storms and dragoon dancing, but plays relatively inconsistently against Zerg. He won the 2002 Sky Ongamenet StarLeague, beating SlayerS `BoxeR` with a 3-1 score. He uses a Logitech optical mini (a gift from his fanclub) and Samsung DT-35 Black keyboard.

Park was the first player to achieve 100 Proleague victories, an accomplishment commemorated when he and Lee Jaedong (the second player to reach that benchmark) formed prints of their mouse-controlling hands in clay in a September 2009 ceremony.

Park is now a coach for League of Legends and Tekken team NaJin e-mFire in Korea.

Major achievements

Reach (Eyes Set to Kill song)

"Reach" is a song from an American metalcore band Eyes Set to Kill. It was released February 5, 2008 and was the lead single of the band from their debut album Reach. Alexia Rodriguez is now the vocals after Lindsey Vogt left. An acoustic version of the song will be included on Lexia's debut Underground Sounds.

Music video

The music video is shot at an old room of an eerie Victorian home. The video is about a girl (Alexia Rodriguez) who is packing her clothes. There are shots of the band playing the song. She is wondering inside the old house with many light bulbs. She picks her things - a guitar, a bag, and a microphone. In the later part, she's in bed singing this part, "I try to reach you but I fall". When the song is about to finish, she leaves the house with her things and walks down in a car junkyard.

Track listing

References