Raymond Loewy

Raymond Loewy (pronounced /ˈl/ LOH-ee, November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949.

He spent most of his professional career in the United States. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. He was involved with numerous railroad designs, including the Pennsylvania Railroad GG1 and S-1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad and a number of lesser known color scheme and car interior designs for other railroads. His career spanned seven decades.

The press referred to Raymond Loewy as The Man Who Shaped America, The Father of Streamlining and The Father of Industrial Design.

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Famous quotes by Raymond Loewy:

"Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended."
"They looked like chrome-plated barges."
"Never Leave Well Enough Alone."
"Dad called [General Motors designer] Harley Earl's designs 'chrome-plated barges,' ... He said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator."
"He was always bringing home a new toaster, a new mixer, for the staff to use and critique, ... He had his own in-house focus group."
"He always intuited what the customer wanted, ... He always had good taste, and the sense not to push the envelope too far."
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Inside Trump’s turbulent love affair with Air Force One

The Daily Telegraph 17 Mar 2025
This matters to Trump ... Getty ... FALLON ... In 1962 President Kennedy took delivery of a modified Boeing 707 Stratoliner with the blue and white livery – designed by Raymond Loewy at Jacqueline Kennedy’s behest – that is still used on today’s Air Force One ... .
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