Rainbow Brite
Rainbow Brite, also known in Japan as Magical Girl Rainbow Brite (魔法少女レインボーブライト, Mahō Shōjo Reinbō Buraito), is a media franchise by Hallmark Cards, introduced in 1983. The animated television series of the same name first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. A theatrical feature-length film, "Rainbow Brite and the Star Stealer" was released by Warner Bros. in 1985. The franchise was rebooted in 1996, 2003, 2009, 2014 through Hallmark's online on-demand streaming video service Feeln and again in 2015 with a line of new merchandise sold only by Hallmark online and in its shops.
Production
Creation and development of Rainbow Brite for Hallmark Cards is credited to Hallmark's Vice President of
Creative/Licensing Gary Glissmeyer, a team of artists headed by Cheryl Cozad, and writers under the direction of Hallmark's Editorial Director Dan Drake. Hallmark's Vice President of Sales & Marketing Lanny Julian assembled a team of marketing and public relations associates for this new division.
