RTÉjr

RTÉjr is a children's channel operated by Ireland's national broadcaster Raidió Teilifís Éireann, which targets a demographic between 2 – 6 years of age.

The channel broadcasts 12 hours of programming each day between 07:00 and 19:00. The channel is available nationally through Saorview, Virgin Media Ireland and Sky Ireland. The channel is supported by digital radio station RTÉ Junior and additional services available on-demand, on mobile and online. The channel operates alongside its sister strand TRTÉ.

History

RTÉjr launched as a programming block on RTÉ Two on 20 September 2010 replacing Den Tots.

The programming block began to broadcast on its own channel without advertising on 27 May 2011 at 11:00. The programming block without advertising corresponds with RTÉ's internal policy of not advertising during programming aimed at children under 6 years of age, a policy started in the early 1990s. This policy was outline in RTÉ proposal for the new service and was followed by a request from the Department of Communications, Energy and Natural Resources and BAI that programming on both RTÉjr and RTÉ News Now be ad free.