Radio Gravações Especializadas
The RGE (Radio Gravações Especializadas or Radio Recordings Specialized) Records was founded in 1947 as a recording studio for jingles, by José Aliado Brasil Italo Scatena. The name of the label was given by the advertiser João Dória. At that time, São Paulo did not have recording studios and it was necessary to travel to Rio de Janeiro to burn them. The Studio had the best technology available, leading Roberto Côrte Real, Director of Columbia, suggesting that Scatena twist in label.
Popularly it is customary to think that the RGE was founded especially for the release of singer Maysa. However, the first disc of the RGE was released in 1954, when Corinthians was champion paulista of 4th Centenary, after Scatena have planned that it would be a great marketing ploy. Called the "Os Titulares do Ritmo" and produced a record 78 RPM recording of the song "Campeão dos Campeões" by Lauro D'Ávila, who soon after became the official anthem of the Club. This record took the Regency of Silvio Mazzuca, and were pressed about of 50 thousand copies. But the album sold fewer than 500 copies.
