Quavers

Quavers are a British crisp, originally made by Smiths, and now produced by Walkers. Walkers, part of the Pepsico family, purchased the Quavers brand in 1997 where it became one of the Frito Lay International brand names.

History

Quavers were launched in 1968 with the advertising slogan "you get a lovely lot of Quavers in a bag". Packaging described them as "curly potato puffs".

In February 2007, Quavers were re-launched in new packaging (along with other Walkers brands such as Wotsits and Monster Munch) to coincide with the new usage of sunseed oil in their ingredients. In 2009, Quavers, Squares, Wotsits and French Fries changed their packaging again because of a reduction in calories. In 2011, Quavers packaging updated to a brighter bag colour with the Walkers logo on the packets again. Still based in Leicester, Walkers joined the PepsiCo family in 1989.

Ingredients

The primary ingredient in Quavers is reconstituted potatoes. They are deep fried to give a snack with a similar texture to Krupuk (prawn crackers), but have a different flavour and are smaller with a curled-up rectangle shape (similar in cross-section to a quaver). Originally only available in cheese and smoky bacon flavours, the product line now contains three flavours: cheese, prawn cocktail and salt and vinegar.Ketchup and sweet and sour flavours were also introduced, but for a limited time only and are no longer available.