Juicebox (TV channel)

Juicebox is a Canadian English language Category B music video specialty channel owned by Bell Media. Juicebox is a commercial-free service that broadcasts music videos aimed at kids, specifically, pre-teens. The videos are approved by a committee consisting of parents and Bell Media employees, who determine the appropriateness of a specific video for the channel's target audience. As with its sister networks, the network is headquartered at 299 Queen Street West in Toronto, Ontario.

History

As MTV2

In November 2000, Craig Broadcast Systems Inc. (later known as Craig Media) was granted a television broadcast licence by the Canadian Radio-television and Telecommunications Commission (CRTC) for a specialty service called Music 5 that would consist of five separate music video channels that would each focus on a specific musical genre – dance, pop, urban, R&B and "hot hits".

Before any of the channels had launched, in August 2001, Craig announced that it had reached an agreement with MTV Networks to license the MTV2 brand in Canada for their channels. In December 2001, only one of the five channels was launched, the channel devoted to "Pop", as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister network MTV Canada. MTV2 was structured as a free-form music video channel that aired music videos from various artists from different genres, in addition to a small number of concert series including the MTV Canada original series, Pepsi Breakout.

PunchMuch (TV series)

PunchMuch was a weekly interactive music video program block airing Monday to Wednesday & Saturday at 6PM ET on MuchMusic in Canada. The show was a simulcast from the channel PunchMuch with the exception being separate commercials. The program was cancelled in November 2011 when PunchMuch was relaunched as Juicebox

The music videos played are entirely influenced by viewers' votes and requests via cellphone. Music videos are voted from a playlist presented by a scrolling list during the show and online at www.punchmuch.com viewers vote via cellphone SMS (75 cents a message). Chat messages sent by text message are also scrolled at the right side of the screen.

External links