Prudential plc

Prudential plc is a British multinational life insurance and financial services company headquartered in London, United Kingdom. It was founded in London in May 1848 as The Prudential Mutual Assurance Investment and Loan Association to provide loans to professional and working people.

Prudential's largest division is Prudential Corporation Asia, which has over 13 million customers across 12 Asian markets and is a top-three provider of life insurance in Hong Kong, India, Indonesia, Malaysia, Singapore, the Philippines and Vietnam. Its Prudential UK division has around 7 million customers and is a leading provider of life insurance and pensions in the UK. Prudential also owns Jackson National Life Insurance Company, which is one of the largest life insurance providers in the United States, and M&G Investments, a Europe-focused asset manager with total assets under management of £547 billion at June 2014.

In December 2013 Prudential acquired the Ghanaian life insurance company, Express Life, marking its entry into the African direct life insurance market. Prudential subsequently rebranded the business as Prudential Ghana. In September 2014, it purchased Kenyan life insurer Shield Assurance, rebranding the company as Prudential Kenya.