Prosto Sp. z o.o. is a Polish record label and clothing company. It was founded in 1999 in Warsaw by rapper Wojciech "Sokół" Sosnowski.
Label released their first album Świeży materiał by Waco in 2001 in cooperation with BMG Poland. Next year Prosto released their first independent album Hołd by Pono, although it was distributed by other major label Warner Music. In 2005 Prosto signed distribution deal with Fonografika. Since 2010 labels releases are distributed by Firma Księgarska Jacek i Krzysztof Olesiejuk.
Till 2014 Prosto released over fifty albums by such artists as VNM, Sokół & Marysia Starosta, Fundacja 1, Diox & The Returners, HiFi Banda, Małolat & Ajron, RaggaBangg and Potwierdzone Info among others. Labels other releases include compilation album Cuba Libre (2006), mixtapes Prosto Mixtape Deszczu Strugi (2006), Prosto Mixtape 600V (2010), Prosto Mixtape Kebs (2012), and fifteenth anniversary compilation Prosto XV (2014).
Prosto YouTube channel had (by January 2014) the biggest number of subscribers among Polish record labels. By 2013 labels channel was on third place in Poland with over 500,000 subscribers. In September 2014 ProstoTV had over 900,000 subscribers.
To what do you not drive
Mortal hearts
Accursed hunger for gold?
Cheaply bought, but deadly sold
With new light they shine on through
On fields of shredded goals
Reap crop of clinging hope
Harvest our brave new world
Ancient woe, be gone
Foul illusions of better life
Compared to what, I ask
Does this truth of life coerce?
Juxtaposed they are not