Promotion (marketing)

Promotion is a term used frequently in marketing and is one of the market mix elements.

Definition

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.

Purpose

Fundamentally, there are three basic objectives of promotion. These are:

The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

Promotion

Promotion may mean:

Doctorate

A doctorate (from Latin docere, "to teach") or doctor's degree (from Latin doctor, "teacher") or doctoral degree is an academic degree awarded by universities that, in most countries, qualifies the holder to teach at the university level in the degree's field, or to work in a specific profession. There are a variety of doctoral degrees, with the most common being the PhD, which is awarded in many different fields, ranging from the humanities to the scientific disciplines. There are also other types of doctorates, such as the Doctor of Musical Arts (D.M.A.) and the Doctor of Education (Ed.D.). In some countries, the highest degree in a given field is called a terminal degree. Many universities also award "honorary doctorates" to individuals who have been deemed worthy of special recognition, either for scholarly work or for other contributions to the university or to society.

History

The term "doctorate" derives from the Latin docere meaning "to teach". The doctorate (Latin: doctor, "teacher," from doctum, "[that which is] taught," past participle of docere, "to teach") appeared in medieval Europe as a license to teach Latin: licentia docendi at a medieval university. Its roots can be traced to the early church when the term "doctor" referred to the Apostles, church fathers, and other Christian authorities who taught and interpreted the Bible.

Professional wrestling promotion

A professional wrestling promotion (also federation or fed) is a company or business that regularly performs shows involving professional wrestling. "Promotion" also describes a role which entails management, advertising and logistics of running a wrestling event (see promoter). Within the convention of the show, the company is a sports governing body which sanctions wrestling matches and gives authority to the championships and is responsible for determining the divisions, rankings, etc. of wrestlers. In truth, the company serves as a touring theatre troupe, as well as event promotion body for its own events.

Currently, the major wrestling organizations in the United States are World Wrestling Entertainment (WWE), Total Nonstop Action (TNA) and Ring of Honor (ROH). The major Mexican lucha libre promotions are Consejo Mundial de Lucha Libre (CMLL) and Asistencia Asesoría y Administración (AAA). The top Japanese puroresu promotions are New Japan Pro Wrestling (NJPW), Dragon Gate (DG), All Japan Pro Wrestling (AJPW), and Pro Wrestling Noah (NOAH). There are also small promotions called indies or territories around the world.