Profile Records
Profile Records was a record label that specialized in urban-oriented music such as hip hop. It was active until 1996.
History
In 1980 Cory Robbins, who was then 23 and had working briefly for MCA, wanted to start a record label. He invited his songwriter friend Steve Plotnicki to be a partner. They each borrowed $17,000 from their parents and Profile Records was born. Their tiny office opened at 250 West 57th street in NYC on May 1, 1981. Contrary to the Urban myth that has existed for decades, Robbins and Plotnicki did not buy Profile Records from MCA Records, nor was it the child of any other label. The label started as and remained an independent company created by Robbins and Plotnicki.
With the success of “Genius Rap” by Dr. Jeckyll & Mr. Hyde they escaped financial ruin by a mere $2,000. From there it was Gidea Park's “Seasons of Gold” that brought more commercial and financial success, becoming Profile Records’ first hit to make the Billboard Hot 100. In 1982 the fledgling label gained international recognition with the club hit I Specialize in Love, recorded by Sharon Brown (singer), licensed to Virgin Records in the U.K. The label continued its commercial success, with gold and platinum sales with artists such as Dana Dane, Twin hype, Run DMC, Poor Righteous Teachers, Nemesis, and Paul Hardcastle to name a few.