The Toyota Prius v, also named Prius α in Japan, and Prius+ in Europe, is a full hybrid gasoline-electric compact MPV/station wagon produced by Toyota Motor Corporation introduced in Japan in May 2011, in the U.S. in October 2011, and released in Europe in June 2012. The Prius v was unveiled at the January 2011 North American International Auto Show alongside the Prius c Concept, and it is the first Prius variant to be spun off from the Prius platform. According to Toyota the "v" stands for "versatility."
The Prius α is offered in the Japanese market with a nickel-metal hydride battery at a price of ¥2.35 million (US$29,000), and the lithium-ion battery version is expected to sell for ¥3 million (US$37,000). The Prius v base price in the U.S. starts at US$26,400 and is offered only with a nickel-metal hydride battery.As of July 2015, global sales totaled about 582,400 units, led by Japan with 401,600 units sold, representing 69.0% of global sales.
The Prius v design resembles compact based minivans prevalent in Europe and has a 0.29 drag coefficient with a shape that evolved from the Prius. The exterior styling is rounded with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius. Other differences are the trapezoidal-shaped front with sharp-edged headlamps and wind-slipping aero corners for improved aerodynamics, as well as an enlarged under grille. The rear styling has a specially designed roof spoiler that improves air flow.
The Toyota Prius (/ˈpriːəs/) is a full hybrid electric mid-size hatchback, formerly a compact sedan developed and manufactured by Toyota. The United States Environmental Protection Agency and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United States based on smog-forming emissions. The 2016 model year Prius Eco ranks as the all-time most fuel efficient gasoline-powered car available in the U.S. without plug-in capability.
The Prius first went on sale in Japan in 1997, and was available at all four Toyota Japan dealerships, making it the first mass-produced hybrid vehicle. It was subsequently introduced worldwide in 2000. The Prius is sold in over 90 markets, with Japan and the United States being its largest markets. Global cumulative Prius liftback sales reached the milestone 1 million vehicle mark in May 2008, 2 million in September 2010, and passed the 3 million mark in June 2013. Cumulative sales of 1 million Priuses were achieved in the U.S. by early April 2011, and Japan reached the 1 million mark in August 2011. Global sales of the Prius c variant passed the 1 million mark during the first half of 2015.