Prime time

Prime time or peak time is the block of broadcast programming taking place during the middle of the evening for television programming.

The term prime time is often defined in terms of a fixed time period – for example (in the United States), from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time).

Asia

China

Hong Kong and Macau

Prime time here usually takes place from 20:00 until 22:00. After that, programs classified as “PG” (Parental Guidance) are allowed to be broadcast. Frontline dramas appear during this time slot in Cantonese, as well as movies in English.

People's Republic of China

In Chinese television, the 19:00-to-22:00 time slot is known as Golden Time (Traditional Chinese: 黄金時間; Simplified Chinese: 黄金时间; Pinyin: Huángjīn shíjiān). The term also influenced a nickname of a strip of holidays in known as Golden Week.

Taiwan

In Taiwan, prime time (called bādiǎn dàng [八點檔 in Mandarin Chinese) starts at 20:00 in the evening. Taiwanese drama series played then are called 8 o'clock series and are expected to have high viewer ratings.

Primetime (TV channel)

Primetime was a pay-per-view TV channel which broadcasts to the United Kingdom and Ireland. The channel was available on Sky channel 498 and through Virgin Media's On Demand service. Primetime also offered live streams via their website.

History

Super Six World Boxing Classic

Primetime was launched in 2009 with the Super Six World Boxing Classic. The first fight broadcast was a double bill of Arthur Abraham vs. Jermain Taylor and Carl Froch vs Andre Dirrell live from the Trent FM Arena in Nottingham on 17 October 2009. A few viewers experienced technical difficulties on this first event and as such there were some customer complaints. Primetime went on to show all of the group stage one and group stage two events from the Super Six World Boxing Classic including Froch vs Kessler on 24 April 2010. This fight was nearly cancelled due to the Icelandic ash cloud.

Klitschko Brothers

Through 2012 Primetime broadcast fights from both Klitschko brothers including Wladimir Klitschko vs Eddie Chambers on 20 March 2010 and Vitali Klitschko vs Shannon Briggs on 16 October 2010.

Deion Sanders

Deion Ken Sanders, Sr. (/ˈdiːɒn/; born August 9, 1967) is an former American football and former American baseball player, who works as an analyst for CBS Sports and the NFL Network. He was inducted into the Pro Football Hall of Fame on August 6, 2011.

Sanders played football primarily at cornerback, but also as a kick returner, punt returner and occasionally wide receiver. He played in the NFL for the Atlanta Falcons, the San Francisco 49ers, the Dallas Cowboys, the Washington Redskins and the Baltimore Ravens, winning the Super Bowl with both the 49ers and the Cowboys. An outfielder in baseball, he played professionally for the New York Yankees, the Atlanta Braves, the Cincinnati Reds and the San Francisco Giants, and participated in the 1992 World Series with the Braves. He attended Florida State University, where he was recognized as a two-time All-American in football, and also played baseball and track. Sanders is also the only man to play in both a Super Bowl and a World Series.