PrimeStar was a U.S. direct broadcast satellite broadcasting company formed in 1991 by a consortium of cable television system operators. PrimeStar was the first medium-powered DBS system in the United States but slowly declined in popularity with the arrival of DirecTV in 1994 and Dish Network in 1996.
PrimeStar was a medium-powered DBS-style system utilizing FSS technology that used a larger 3-foot (91 cm) satellite dish to receive signals.
Broadcast originally in analog, they later converted to digital technology. The system used the DigiCipher 1 system for conditional access control and video compression. The video format was MPEG-2. Primestar's satellite receivers were made by General Instrument.
PrimeStar was owned by a consortium of cable television companies who leased equipment to subscribers through the local cable company.
The company was in the process of converting to a high-powered DBS platform when it was purchased and shut down by DirecTV. The Tempo-1 and Tempo-2 DBS satellites acquired by PrimeStar from the defunct ASkyB were renamed DirecTV-5 and DirecTV-6, respectively.
Two different NASCAR races have been known as the Primestar 500:
The Atlanta 500 was a NASCAR Sprint Cup stock car race that was run each March at Atlanta Motor Speedway in Hampton, Georgia from 1960 to 2010. The race was the first of two races held at the Atlanta track every season, with the AdvoCare 500, originally the Dixie 500, being the second and run at various times (originally November, later October and currently Labor Day Weekend).
The race was 500.5 miles (805.5 km) in length. In August 2010, Atlanta Motor Speedway announced that they would no longer run the spring race, instead choosing to focus on the Labor Day weekend race at the track beginning in 2011. The end of the Atlanta 500 permitted the addition of a race at Kentucky Speedway starting in 2011.