Primedia

Primedia is a South African media group, headquartered in Sandton, Johannesburg. It currently operates more than 50 brands in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media.

History

Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007 when its listing was terminated following a successful private equity transaction (scheme of arrangements).

The Primedia Group is backed by Mineworkers’ Investment Company (MIC), Brait Entities, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders.

Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities, and spans both the traditional and non-traditional media sectors.

The group's content businesses comprise filmed entertainment consisting of cinema exhibition, film distribution, home entertainment; and electronic games. The group is also engaged in new growing sectors of the digital industry through its recently formed Primedia Digital division which incorporates Primedia's internet, mobile and other content based businesses.

RentPath

For the South African media group, see Primedia Broadcasting

RentPath Inc. is a privately held US-American media company owned by TPG Capital and Providence Equity Partners LLC. They help millions of consumers find apartments, condos and houses for rent through its network of websites and mobile apps. Their Rent.com, ApartmentGuide.com, Rentals.com, New Home Guide and Lovely brands are their most recognizable, but additional properties such as RentalHouses.com also exist.

Organized in 1989 as K-III Communications Corporation by private equity giant Kohlberg Kravis Roberts, the company made a series of acquisitions of niche publications under Bill Reilly's leadership in the 1990s. The firm went public in 1995, selling stock 15 million shares at approximately $12 per share, in a deal that left Kohlberg Kravis Roberts with control of 82.2% of the company's shares. The firm adopted the Primedia name as of November 18, 1997 to more clearly focus on its core business. Primedia sold a group of 17 outdoor-oriented magazines to InterMedia Outdoors for $170 million in cash, in a deal that included Guns and Ammo and Fly Fisherman. In 2007 Primedia sold its Enthusiast Media division to Source Interlink in a deal that netted Primedia $1.15 billion in cash in exchange for a group of more than 70 magazines, including Motor Trend and Soap Opera Digest and 90 consumer web sites. The deal left Primedia to focus on a series of free print and online consumer guides published by its Consumer Source unit.