Priceline

Priceline may refer to:

Priceline (Australia)

Priceline is a health and beauty retailer with stores in every state and territory in Australia. The Priceline brand has two store types; a traditional Priceline and Priceline Pharmacy. As of March 2010 there were over 330 Priceline branded stores throughout Australia. Priceline is currently owned and operated by Australian Pharmaceutical Industries since its purchase in 2004.

History

Priceline was established in 1982; the first store opened at Highpoint in Victoria, and started as a beauty retailer. In 2004 Australian Pharmaceutical Industries Limited (API) acquired the New Price Retail business which operated the retail brands of Priceline, Priceline Pharmacy, House, and Price Attack. API divested its House and Price Attack chains in 2007 to focus its retailing strategy on the Priceline brand. In 2008 Priceline launched a brand refresh with a new visual identity, store format and merchandise.

Priceline Brand

Priceline is a health and beauty retailer of cosmetics, skincare, haircare and healthcare products. Priceline is involved in pharmaceutical retailing through the Priceline Pharmacy brand. There are currently over 330 Priceline stores throughout Australia.