... its history and reassess the public’s scrutiny towards its artists, underscoring that the rising prominence of pop culture can lead to the growth of the country’s economy and tourism.
The program aims to develop and showcase tourism products that highlight Seoul's rich cultural heritage, including its local cuisine and popular K-content like K-pop and K-dramas, to attract international visitors.
Multiple local stars, including Edison Chen Koon-hei and Carina Lau Ka-ling, were spotted playing mahjong -- one of Hong Kong's unique cultural heritage items -- at the pop culture festival ComplexCon.
The music was composed by a London-based rapper.The video, produced by the tourism department using a mix of existing footage and pop-culture fonts, was designed by a small team for high-impact digital reach.