Politikin Zabavnik

Politikin Zabavnik (Serbian Cyrillic: Политикин Забавник) is a popular magazine in Serbia, published by Politika Newspapers and Magazines. The first issue came out on 28 February 1939. In the beginning it was printed in the form of newspaper, and issued biweekly, on Tuesdays and Fridays. Nowadays it comes out weekly on Fridays. One third of the magazine is comics, while the other two thirds contain articles about science, nature, history, art, literature, music, interesting events, written to appeal to the broadest audiences. The magazine's famous slogan labels it as "Za sve od 7 do 107" (For everyone from 7 to 107). The slogan once said "For everyone from 7 to 77", but was changed, after the editor received a letter from a reader, saying how he recently turned 78 and asking if he was still fit to read it.

History

Pre-war years (1939–1941)

First editorship consisted of journalists from Politika, headed by Vladislav Ribnikar, Dušan Duda Timotijević and Živojin Bata Vukadinović. They were among the enthusiasts who were gathering Serbian intellectual left wing during the late 1930s. They had the idea about making an amusing newspaper containing novels, short stories and comic strips. On 31 December 1938 Politika came out with an open competition for the name of new edition. Between 34,998 coupons that arrived, one fifth voted for the name Politikin Zabavnik (Politika's Entertainer) among other suggestions. The magazine's first issue was published on 28 February 1939. It was issued in the form of Berliner newspaper (31×47 cm). It had 12 pages printed in black and white. Four of them were printed with addition of red color and its undertones. The concept of Politikin Zabavnik was balanced relation between comics and texts, such as novels, stories and interesting facts.