Political campaign staff
Political campaign staff are the people who formulate and implement the strategy needed to win an election. Many people have made careers out of working full-time for campaigns and groups that support them, but in other campaigns much of the staff might be unpaid volunteers. (Information on political consultants, people who do not work for the campaign full-time but still provide assistance in the form of advice and creative expertise, are discussed in the political consultants article).
This article provides a generic description of a campaign's staff and organization. Different campaigns have different structures.
Structure of a campaign
Campaigns are usually overseen by a campaign manager. The campaign manager coordinates the campaign making sure that the rest of the staff and the campaign's consultants are focused effectively. on winning the election. In small local campaigns, the campaign manager will often be the only paid staff member and will be responsible for every aspect of the campaign that is not covered by the candidate or volunteers. In larger campaigns, such as a United States presidential campaign, hundreds of staff members will cover the required tasks. While campaign managers are often the lead strategists in local campaigns, in the United States larger campaigns hire consultants to serve as strategists and the campaign manager focuses mostly on coordinating the campaign staff. Campaign managers will often have deputies who oversee various aspects of the campaign at a closer level.