Polar effect
The Polar effect or electronic effect in chemistry is the effect exerted by a substituent on modifying electrostatic forces operating on a nearby reaction center. The main contributors to the polar effect are the inductive effect, mesomeric effect and the through-space electronic field effect.
An electron withdrawing group or EWG draws electrons away from a reaction center. When this center is an electron rich carbanion or an alkoxide anion, the presence of the electron-withdrawing substituent has a stabilizing effect.
Examples of electron withdrawing groups are
halogens (F, Cl);
nitriles CN;
carbonyls RCOR';
nitro groups NO2.
An electron releasing group or ERG (may also be called electron donating groups or EDG's) releases electrons into a reaction center and as such stabilizes electron deficient carbocations.
Examples of electron releasing groups are
alkyl groups;
alcohol groups;
amino groups.
The total substituent effect is the combination of the polar effect and the combined steric effects.