Podravka

Podravka is a food company based in Koprivnica, Croatia. It produces the rather well-known product Vegeta, amongst thousands of other products in its diverse catalogue.

Brands

Podravka brands:

Podravka is also known for its various pickled vegetables and Ajvar relish.

History

1934 – 1990

The brothers Marijan and Matija Wolf founded the company in 1934. At the time the firm was a fruit factory. When the communists under [marshal] Tito took power in 1947 the company was nationalized and received its current name.

In 1949, Podravka started producing fruit jam. 1952 new products were released on the market: once a fruit factory Podravka now started producing candy, mustard, ketchup, fruit brandy and canned meat. The production of instant soups started in 1957. The cock on the chicken soup became a symbol in Yugoslavia.