PLEO is an animatronic pet dinosaur toy manufactured by Innvo Labs, a company located in Hong Kong and Nevada. The toy has the appearance and (imagined) behavior of a week-old baby Camarasaurus dinosaur. It was designed by Caleb Chung, the co-creator of the Furby, Chung's company Ugobe first sold Pleo and was manufactured by Jetta Company Limited. The species of dinosaur chosen allows for concealing the sensors and motors needed for the animation, since it has a big body shape and relatively large head. According to their website, each Pleo would "learn" from its experiences and environment through artificial intelligence and develop an individual personality.
PLEO was unveiled on February 7, 2006 at the DEMO Conference in Scottsdale, Arizona and was expected to come on the Indian and American markets around Fall 2007. PLEO shipments started on December 5, 2007.
In April 2009, Ugobe laid off all of its employees and filed for bankruptcy.
On June 8, 2009 the original PLEO manufacturer Jetta announced it is re-launching Pleo and are continuing the line including accessories such as the vital battery and battery charger components. Since 14 July 2009, PLEO is owned by Innvo Labs Corporations (a division of Jetta).
Don't you cry, don't you look so sad
We both knew somehow this day would come
I know you want what is best for me
And I need to see you smile
From where I started off to where I am
It's a million miles, I can't go back there again
But no matter where I go from here
You will be part of me from now on
For every door that opens up
When another has to close
You got to trust me now
Be strong and let me go
Watch me now as I go my way
The time has come
And I gotta say I'm not afraid
Watch me now, every step I take
I feel stronger, so much stronger
The road ahead is a mystery
Your love is here
Oh and I believe inside of me
Watch me now, I can stand my ground
I will be alright, yes I'll be alright
You were someone who believed in me
When I wasn't even sure of myself
And I always will remember how
You were always there to help
And I heard so many things from you
And I'm ready now to try them out in the world
Though it hurts too much to say goodbye
We both know (We both know)
There's no other way
I will feel your loving arms
When I'm out there in the cold
'Cause all of my thoughts of you
Will still be mine to hold
Watch me now as I go my way
The time has come
And I gotta say I'm not afraid
Watch me now, every step I take
I feel stronger, so much stronger
The road ahead is a mystery
Your love is here
Oh and I believe inside of me
Watch me now, I can stand my ground
I will be alright, yes I'll be alright
You will find me running back sometime
When I really need a guiding hand
We'll be closer than we were before
And I know that you will understand
I know you'll understand
Watch me now as I go my way
The time has come
And I gotta say I'm not afraid
Watch me now, every step I take
I feel stronger, so much stronger
The road ahead is a mystery
Your love is here
Oh and I believe inside of me
Watch me now, I can stand my ground
I will be alright, yes I'll be alright