Playout

In broadcasting, playout is a term for the transmission of radio or TV channels from the broadcaster into broadcast networks that delivers the content to the audience. Those networks can consist of terrestrial transmitters for analogue or digital radio and TV, cable networks or satellites (either for direct reception, DTH, or intended for cable television headends).

The playout happens in master control in a playout area, which can be either situated in the central apparatus room or in purposely built playout centres, which can be owned by a broadcaster or run by an independent specialist company that has been contracted to handle the playout for a number of channels from different broadcasters.

Some of the larger playout centres in Europe, South-east Asia and the United States handle well in excess of 50 radio and TV "feeds". Feeds would often consist of several different versions of a core service, often different language versions or with separately scheduled content, such as local opt outs for news or promotions.

Playout247

Playout247 is a provider of networked broadcast automation services for all types of broadcasting: Satellite, Cable and Internet. Like other UK based broadcast transmission services, notably Technicolor SA and Red Bee, Playout247 provides digital transmission monitoring, BSKYB EPG publishing, OfCom compliance recording and redundancy back up. Situated in London, playout247 has a worldwide partner network. The company transmits over 24 channels on the SKY TV network and more than 38 streamed channels on the Internet. Research online reveals that clients include RT, and Renault TV. Both channels are broadcast on the SKY platform and online. The company has a corporate responsibility programme and supports several charities including Human Being Best.

Playout247 offer the following services: