Playdom is an online social network game developer popular on Facebook, Google+ and MySpace. The company was founded in the San Francisco Bay Area by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. In 2009, the market for games played on social networking sites was valued at $300 million, consisting mostly of online sales of virtual goods.
It is a wholly owned subsidiary of Disney Interactive, itself a division of The Walt Disney Company.
On November 12, 2009, Playdom acquired Green Patch and Trippert Labs. In September 2009, competitor Zynga initiated a trade secrets lawsuits against Playdom and 22 other rivals, including Green Patch. These lawsuits were finally settled in November 2010, less than 4 months after Disney's acquisition of Playdom in July 2010.
On March 31, 2010, Playdom announced the acquisition of Argentina-based online game developer Three Melons for an undisclosed amount. In April 2010, Playdom closed all but one of the games from the Green Patch studio six months post-acquisition. On April 26, 2010, Playdom announced the acquisition of Merscom, a North Carolina-based social game developer. On May 19, 2010, they acquired Acclaim Games. On June 7, 2010, Playdom announced the acquisition of gaming developer Hive7 after a $33 million funding round. This marked Playdom's sixth acquisition over the prior year. On July 8, 2010, Playdom announced it acquired Metaplace, Inc.. The pricing of the deal was not disclosed.
by Janelle Scott & Matt Willis
There's a Wonderland for Alice,
There's a tall beanstalk for Jack,
The sleepy train will take you there,
So safely down the track,
With the sandman at the throttle,
You'll be off to dreams and back,
It's pillow time again.
You will meet all your storybook friends
As you go down Mother Goose Lane,
Romp with Jack and Jill,
Up and down the hill,
And try to put Humpty together again.
Close your sleepy eyes and listen
While we take a little hop,
The candy whistle's blowing,
Don't you miss your station stop,
So, good night, my weary farer,
Pleasant dreams to you, old top,
It's pillow time again.
You will meet all your storybook friends
As you go down Mother Goose Lane,
Romp with Jack and Jill,
Up and down the hill,
And try to put Humpty together again.
Close your sleepy eyes and listen
While we take a little hop,
The candy whistle's blowing,
Don't you miss your station stop,
So, good night, my weary farer,
Pleasant dreams to you, old top,
It's pillow time again,
It's pillow time again,
It's pillow time again,
It's pillow time again,
It's pillow-pillow time again.