Playboy

Playboy is an American men's lifestyle and entertainment magazine. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nudemodels (Playmates), Playboy played an important role in the sexual revolution and remains one of the world's best-known brands, having grown into Playboy Enterprises, Inc., with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of Playboy are published worldwide.

The magazine has a long history of publishing short stories by notable novelists such as Arthur C. Clarke,Ian Fleming,Vladimir Nabokov,Saul Bellow, Chuck Palahniuk, P. G. Wodehouse,Haruki Murakami, and Margaret Atwood. With a regular display of full-page color cartoons, it became a showcase for notable cartoonists, including Harvey Kurtzman, Jack Cole,Eldon Dedini,Jules Feiffer,Shel Silverstein, Erich Sokol,Roy Raymonde,Gahan Wilson, and Rowland B. Wilson.Playboy features monthly interviews of notable public figures, such as artists, architects, economists, composers, conductors, film directors, journalists, novelists, playwrights, religious figures, politicians, athletes and race car drivers. The magazine generally reflects a liberal editorial stance, although it often interviews conservative celebrities.

Playboy (Brazil)

The Brazilian edition of Playboy is a local franchise of Playboy magazine. Estabilished in 1975 by Editora Abril, it was only the fourth overall international version of the magazine, following Germany, Italy and France.

History

When Editora Abril founder Victor Civita asked his son Roberto Civita to drop his job at the Tokyo offices of Time in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a Time-like weekly news magazine (Veja), a Fortune-like business magazine (Exame), and the last of those to get into print, a local issue of Playboy.

By the mid-1970s, Roberto had struck a deal with Playboy Enterprises, and was asked by his father to consult the Ministry of Justice given the military dictatorship in place had a censorship policy on the press. Minister Armando Falcão vetoed the publication, saying that "no publication under the name Playboy in Brazil, no matter its content." Seeing a loophole, Roberto submitted the already done preprint for issue 1 under the name A Revista do Homem (Men's Magazine), and got approved. The first issue of Homem got on newsstands in August 1975, and the magazine was allowed to use its trademark name only as of 1980.