Placar

Placar (English: Score) is a monthly Brazilian sports magazine. Its first edition was issued on March 20, 1970, and since then the it has become the most successful sports publication in Brazil, even though it focuses fully on football (soccer). It is published by Editora Abril.

History

First weekly period

The magazine was published on a weekly basis throughout the 1970s and the 1980s, until August 1990. It was launched just before the 1970 World Cup, in order to fill the void of a national publication about the sport, and Pelé was featured on the cover of the first edition, which sold almost 200,000 copies. The magazine defended the modernization of the administration of Brazilian soccer, and on issues number 23 and 24, in 1970, a series of articles by Michel Laurence and Narciso James proposed many changes, among them the creation of a forsooth national championship, which would be created in 1971.

In 1977, Placar defended the creation of a second division for the Brazilian championship and, ten years later, supported the creation of Copa União — the magazine even supplied the trophy that was presented to the champion.