Pillsbury Company

Pillsbury is a brand name used by Minneapolis-based General Mills and Orrville, Ohio-based J.M. Smucker Company. Historically, the Pillsbury Company, also based in Minneapolis, was a rival company to General Mills and was one of the world's largest producers of grain and other foodstuffs until it was bought out by General Mills in 2001. Antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license.

Leo Burnett created Pillsbury's Doughboy and Jolly Green Giant, which are two of the agency's top brand icons.

History

Founding and early development

C.A. Pillsbury and Company was founded in 1872 by Charles Alfred Pillsbury and his uncle John S. Pillsbury. The company was second only to Washburn-Crosby to use steel rollers for processing grain in the United States. The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota.