Peter Schreyer

Peter Schreyer (born 1953) is a German automobile designer for Hyundai Motor and Kia Motors, widely known for his design contributions to the Audi TT.

In 2006, Car Design News called the Audi TT one of "the most influential automotive design in recent time".

He has been the Chief Design Officer at Kia Motors since 2006 and on 28 December 2012, was named one of three presidents of the company. He is currently the chief designer at Hyundai-Kia and works with Luc Donckerwolke, former design director of Volkswagen Group's Bentley, Lamborghini and Audi from 2016.

Life and early career

Schreyer was born in 1953 in Bad Reichenhall, Bavaria, West Germany and began studying in 1975 at the Munich University of Applied Sciences (Fachhochschule München - Industrie Design). He worked with Audi first as a student in 1978, graduating in 1979 with his Industrial Design degree. Subsequently, Schreyer won the Audi Scholarship to study at the Royal College of Art, London from 1979-1980 as a transportation design student.