Pepsi Globe
The Pepsi Globe is the icon and logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape. It is considered one of the world's most recognizable corporate trademarks.
History
The Pepsi Globe has its origins in the 1940s, when the United States was in World War II. To show support of the war, Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by swirling red and blue colors on a white background. Since Pepsi, at the time, was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was simply meant as a show of U.S. patriotism as opposed to a marketing scheme.
The cap logo, however, quickly caught on, and by the end of the war in 1945 became Pepsi's primary logo. With Pepsi gaining ground on Coke in the 1950s, the logo became so recognizable that by the time the Pepsi logo was redesigned in 1962, the swirling "red, white, & blue" bottle cap that would eventually evolve into the Pepsi Globe would remain while the script was retired in favor of a more-modern "Pepsi" typeface.
American Dream Meadowlands
American Dream Meadowlands (ADM) is a retail and entertainment complex located in the Meadowlands Sports Complex in East Rutherford, New Jersey. It was first proposed in 2003 by the Mills Corporation as the Meadowlands Xanadu. After the bankruptcy of that company in 2007, the project was taken over by Colony Capital. In May 2009, construction stalled due to the bankruptcy of Lehman Brothers.
The Triple Five Group announced intent to take over the mall in May 2011, and on July 31, 2013, officially gained control of the mall and the entire site, with ground-breaking set for late August. Construction officially began in November and the developer estimated it would take approximately 24 months to complete the project. In December 2014, the project was scheduled to partially open by Fall of 2016; however, as of June 2015, the project is now projected to be open by summer of 2017.
History
The project started in July 2002 with a request for proposal issued by the New Jersey Sports and Exposition Authority for a project to be built adjacent to the (then-named) Continental Airlines Arena. In February 2003, the authority's board chose a joint venture between the former Mills Corporation and the Mack-Cali realty corporation, in partnership with the Sports Complex's owner, the New Jersey Sports and Exposition Authority. The project was selected over alternatives proposed by Westfield and Hartz Mountain Industries.
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