Peabody Award

The George Foster Peabody Awards (or simply Peabody Awards) program, named for American businessman and philanthropist George Peabody, recognizes distinguished and meritorious public service by American radio and television stations, networks, online media, producing organizations, and individuals.

Reflecting excellence in quality, rather than popularity or commercial success, the Peabody is awarded to about 25–35 winners annually from more than 1,000 entries. Because submissions are accepted from a wide variety of sources and styles, deliberations seek "Excellence On Its Own Terms".

Each entry is evaluated on the achievement of standards it establishes within its own contexts. Entries are self-selected by those making submissions, for which a US$350 fee (US$225 for radio) is required.

History

In 1938, the National Association of Broadcasters formed a committee to recognize outstanding achievement in radio broadcasting. Committee member Lambdin Kay, public-service director for WSB radio in Atlanta, Georgia, at the time, is credited for creating the award, named for businessman and philanthropist George Foster Peabody, who donated the funds that made the awards possible. Fellow WSB employee Lessie Smithgall introduced Lambdin to John E. Drewry, of the University of Georgia's Henry W. Grady College of Journalism and Mass Communication, who endorsed the idea. The Peabody Award was established in 1940 with the Grady College of Journalism as its permanent home.