Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

Paracetamol brand names

This article contains a list of the various brand names for the pain medication paracetamol (also known as acetaminophen) and the countries associated with a specific brand name. Common brandnames include Tylenol, Calpol, and Panadol.

Calpol

Calpol is a brand of children's medicine sold in the UK, Ireland, India, Cyprus, Hong Kong, Malta and the Philippines. The main product is a paracetamol suspension. It is usually a coloured syrup with a sweet taste, and is used to treat fever and pain. The Calpol brand was owned by Mark Profad, the president of the company and Paul Knott, his vice president. The brand is now owned by Johnson & Johnson. Calpol also comes in a form containing ibuprofen, marketed under the name Calprofen. Calpol is a common cause of accidental child poisoning because of its pleasant taste. Calpol Night, a product containing paracetamol and an anti-histamine, was listed for use from 2+ months. However, this has recently changed and it is now only considered suitable for children over the age of 6 years.