Page 3 culture

Page 3 culture is the name given to tabloid culture in India covering India's partying, high society or upper class, and metropolitan culture, specifically Mumbai's, Delhi's and Bangalore's, which are all a feature of page three tabloid newspapers.

Description

The term originates from India's colourful daily newspaper supplements appearing usually on the third page that chronicle cocktail parties and gossip of the glitterati – the country's equivalent of tabloid journalism. Page 3 features color photo spreads of celebrities and the nouveau riche at parties. Those featured on page 3 include fashion designers, socialite, models, remix music divas, and the glamorous and rich. The flashy supplements are a mix of celebrity news, party pictures, movie gossip and stories on such subjects as the sexual habits and preferences of Indians.

Page 3 has become a phenomenon which arose from sensationalism.

Observers say India's runaway Page 3 culture reflects two distinct levels of an aspirational society. One is the need for gossip. The second is the desire to be seen to be famous by featuring on Page 3.

Page 3

Page 3 is a colloquial term for a feature formerly included in the British tabloid newspaper The Sun. The phrase originates with the publication of a large photograph of a topless, bare-breasted female glamour model usually published on the print edition's third page. The feature first appeared in the newspaper on 17 November 1970 and on the official Page 3 website since June 1999, which it still continues. The terms "Page 3" and "Page Three" are registered trademarks of News UK, parent company of The Sun, although the feature has been imitated in Britain's other 'red top' tabloids and by newspapers internationally.

Page 3 was popular with Sun readers, but it also attracted sustained controversy. Critics argued that Page 3 objectifies and demeans women, while others believe that it should not appear in a generally circulated national newspaper. Some campaigners advocated for legislation to ban Page 3, while others have tried to convince newspaper editors to voluntarily drop the feature or modify it so that models no longer appear topless. The No More Page 3 campaign was launched in 2012.

Page 3 (film)

Page 3 is a 2005 Indian drama film directed by Madhur Bhandarkar and produced by Bobby Pushkarna and Kavita Pushkarna about the Page 3 culture and media in the city of Mumbai. It stars Konkona Sen Sharma, Atul Kulkarni, Sandhya Mridul, Tara Sharma, Anju Mahendru, and Boman Irani. The film won three National Film Awards, including the Golden Lotus Award for Best Film. The film also features actor Sunil Shetty in a special appearance.

This article exposes insight into Page 3 life in cosmopolitan cities.

Plot

Madhavi Sharma (Konkona Sen Sharma) arrives in Mumbai and soon lands a journalist job. Her boss Deepak Suri (Boman Irani) gives her the task of reporting celebrity news. She begins her journey in the glitzy and glamorous world of celebrity lifestyle working on Page 3. Her roommate Pearl Sequiera (Sandhya Mridul) is an air hostess and wants to marry for money. Gayatri Sachdeva (Tara Sharma) later joins them. She is an aspiring actress and gets involved with a leading actor, Rohit Kumar (Bikram Saluja). When she tells him that she is pregnant with his baby, he suggests she have an abortion. Depressed and shattered, she unsuccessfully tries to commit suicide and, in the process, loses her unborn child. Meanwhile, Pearl marries a wealthy old man and moves to the United States. Madhavi plans to expose Rohit by writing an article on his relationship with Gayatri, but her editor kills the article, and she is forced to apologise to Rohit.

Page 3 (disambiguation)

Page 3 may refer to