Pagan metal is "more of an idea than a genre" and consequently bands tend to be "wildly different" from one another. Bassist Jarkko Aaltonen of the band Korpiklaani notes that bands singing about "Vikings or other ancient tribes of people are all labelled as pagan", regardless of whether they use folk instruments. Heri Joensen expressed a similar description of pagan metal as bands that sing about "pre-Christian, European traditions, be they historical or mythological" and notes that it is "musically extremely diverse because it is more about the lyrics than the music". Some bands are known to be "sprightly and spirited" while others are "bleak and doomy". Vocal styles range from "melodic chanting to unearthly growling" and while some acts sing in their native language, others sing in English.
In The Name Of Darkness We Rule The Cold Night Master Of Pagan Metal We Will Never Die Live To Die And Die To Live Pagan Metal In The Name Of Unholyness Pagan Metal Bang Your Fucking Head