Psychological warfare

Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PSYOP), have been known by many other names or terms, including MISO, Psy Ops, Political Warfare, "Hearts and Minds," and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people." Various techniques are used, and are aimed at influencing a target audience's value system, belief system, emotions, motives, reasoning, or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable to the originator's objectives, and are sometimes combined with black operations or false flag tactics. It is also used to destroy the morale of enemies through tactics that aim to depress troops psychological states. Target audiences can be governments, organizations, groups, and individuals, and is not just limited to soldiers. Civilians of foreign territories can also be targeted by technology and media so as to cause an effect in the government of their country.

Psyop (company)

Psyop is a commercial production company with offices in New York City and Los Angeles. Psyop specializes in the integration of animation, visual effects and live action production for advertising, entertainment and video gaming. Psyop is represented by Smuggler.

History

Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City. With offices in NYC and LA, Psyop also founded visual effects studio MassMarket and production company Blacklist. CEO Rob Walston COO Mark Tobin CFO Tom Boyle

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