PC Telecom

PC mobile or PC Telecom is a Canadian mobile virtual network operator and a brand of prepaid long distance cards operated by Loblaw Companies. Its mobile telephone products and services operate on Bell Mobility (prepaid) or Telus Mobility (postpaid) infrastructure, but use proprietary branding and payment media with the President's Choice supermarket store brand.

History

PC mobile started in mid-2005 as another President's Choice product of Loblaws Inc., although the domain name PCmobile.ca was registered on January 17, 2005. It offered prepaid products and services as a mobile virtual network operator (MVNO) reselling Bell Mobility services in Canada. There are also PC long distance cards sold with competitive international rates. The company originally only sold CDMA feature phones. Various HSPA+ feature phones, Android smartphones and SIM cards were added throughout the early 2010s, as CDMA handset models have been gradually discontinued.

In 2013, PC mobile announced the sale of postpaid phones and monthly services at its full-service The Mobile Shop kiosks. According to the PC mobile privacy policy for the postpaid services only, "PC mobile is a business name of Loblaws Inc. used under license by TELUS Communications Company for the operation of the [postpaid] PC mobile voice and data Monthly services."