PBS Kids

PBS Kids is the brand for most of the children's programming aired by the Public Broadcasting Service (PBS) in the United States. Some public television children's programs not produced by PBS member stations or transmitted by PBS which is produced by independent public television distributors such as American Public Television are not labeled as "PBS Kids" programming, and it is mainly a programming block branding.

History

The framework for PBS Kids was established as part of PBS's "Ready to Learn" initiative, a project intended to facilitate access of early childhood educational programming to underprivileged children. On July 11, 1994, PBS repackaged their existing children's educational programming as a new block called "PTV". In addition to scheduled educational programming, PTV also incorporated interstitial content such as "The P-Pals", which featured animated characters shaped like PBS logos delivering educational content from their fictional world, "PTV Park". These interstitial shorts were aimed at younger children. Older children were targeted with live action and music video interstitials.