OzTAM

OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly owned by the Seven Network, the Nine Network and Network Ten, and is the official source of television ratings data for all metropolitan television in Sydney, Melbourne, Brisbane, Adelaide and Perth as well as subscription services (such as Foxtel) on a national basis.

OzTAM was created in 1999 after the Seven and Ten Networks led a call for a re-tendering of the contract to provide audience ratings. Executives from both networks were concerned that the previous ratings service did not accurately reflect viewing levels for their channels.

Prior to OzTAM, the dominant metropolitan ratings company was Nielsen Media Research. The two companies competed for a short time, before Nielsen pulled out. Nielsen continues to be active in some regional areas.

There are ten official survey periods, of four weeks each, cover 40 weeks of the year, excluding 2 weeks over Easter and 10 weeks over summer.

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Latest News for: oztam

OzTAM Partners with Samba TV to Revolutionise Audience Measurement with Big Data (Samba TV Inc)

Public Technologies 07 Apr 2025
) At Samba TV, we're proud to announce a new partnership with OzTAM, the official provider of Australia's VOZ Total TV currency, to launch a proof-of-concept (POC) ...

OzTAM Partners with Samba TV and Nexxen to Revolutionise Audience Measurement with Big Data (Samba TV Inc)

Public Technologies 07 Apr 2025
In Phase 2, the project will engage with industry leaders to design a detailed integration roadmap to combine new data sources with OzTAM's robust measurement panel data - ultimately fuelling the next evolution of audience measurement ... ‍About OzTAM.
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